My name is Sally Davis. For as long as I can remember I have loved to bake and decorate cakes so when I left school I decided to study patisserie and cake decorating at bakery college for three years. After finishing college I set up and ran a successful bakery and tea rooms with my family in Woodstock. Some years later I decided to branch out and set up The Cake Shop in the Covered Market Oxford with a view to concentrating on cake decorating. The business went from strength to strength and soon I opened a second branch in Banbury and moved to larger premises in Oxford. I am proud of my achievements at The Cake Shop and over the years made cakes for thousands of people with many of them coming back year after year. We even had a visit from King rince of Wales and Duchess of Cornwall. I am an accomplished baker and love to pass on my knowledge to students of all ages and abilities. Many of the people I have trained have gone on to run their own cake decorating businesses.

I have held many cake decorating workshops and evening classes over the years to teach both sugar craft skills and baking. I strongly believe that it is possible to coach all students and to give them the knowledge and tools to create great looking cakes and improve their artistic ability and confidence in cake decorating and baking.

In 2020 I sold The Cake Shop with the aim to concentrate on passing my skills and knowledge to anyone who loves to bake and create sugar works of art. In September 2023 I was appointed as a  Cake Tutor at University College Birmingham. I am also a Freelance Bakery and Cake Decorating Tutor and teach at venues such as Cobbs at The Farm Stratford Upon Avon, The Mill Arts Centre Banbury and Larkswold near Stow-on-the-Wold in The Cotswolds.